SEAA understands the challenges involved with managing people across the range of scenarios from a demanding crowd, a high maintenance artist or a volatile and unpredictable mass gathering. Dealing with lives and assets is at the core of SEAA’s business and as such the company and its staff take a measured approach to ensure that agendas, venues, and operations are compliant to Australian Standards as well as World Wide recognised practices, while remaining vigilant but non intrusive and applying best practice to each situation and client.

Director Jim Fidler brought his expertise to Australia a decade ago and founded SEAA to offer the Australian event and entertainment industry an unparalleled level of quality in security services. He currently holds the only Degree in Crowd Management and Event Safety in Australasia and is able to give expert opinion regarding mass gatherings in all security environments. (Full Profile)

SEAA supplies crowd management, security guards, traffic controllers, stewards, safety officers, medics and consultancy services to events. The team comprises tertiary qualified management staff, experienced event guards and new enthusiastic well managed guards. All staff members are intensively screened to ensure they fit the culture and values of the company and are given opportunity to grow and develop their skills base.

Examples of Key Events:

• Australian World Cup Cricket Reception
• Silverchair and Powderfinger Album Launches
• New Years Eve – Royal Botanic Gardens
• Big Day Out Sydney
• St Patrick’s Day Celebrations
• Sydney Royal Easter Show
• Italian Car Show
• World Youth Day – Motorcade – Royal Botanic Gardens
• CoastFest
• Australian Olympic Athletes Welcome Home Parade
• Bellingen
• Sydney Festival

The ultimate event experience

From planning to execution, the ultimate objective for each event is for the organizers and investors to see it through to a successful and memorable outcome; that is to ensure that the public is entertained and safe. If SEAA is contracted to an assignment, it is the company’s mission to ensure this success, however more importantly they recognise it is their responsibility to deliver.